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Introducing….OurPR

“Without doubt, the internet age has arrived. With it has arrived a revolution in public relations. This revolution not only involves the way we communicate, but the nature of communication itself.” – David Phillips 

The Idea

logo

This exciting new venture, OurPR, desires to fill a gap in the market for two branches of customer. Small to medium enterprises and small to medium public relations (PR) professionals.

As someone studying PR that will soon be graduating, I’m always thinking about how I will hunt for business in the future. The annual State of the Industry Report (2013/1014) by the Chartered Institute of Public Relations told me that I am not the only one. Two in five professionals are spending more time searching for new business than they were last year, surely this means there is more business out there? This is great news!

I will emerge as a newbie into the industry, so where then can I source smaller and less high profile clients that will enable me to build up my profile and gain ever important experience?

CIPR State of the Profession 13/14

CIPR State of the Profession 13/14

 

 

 

 

 

 

 

 

Experienced, reputable and high profile PR professionals have built their client base and now they have done so – they don’t have to work so hard to find clients.

OurPR exists to help to build skills and relationships for those that are lacking in those areas or are just beginning in the industry.

OurPR is an online sourcing platform, not for permanent contracts or in-house PR jobs, but for small scale project briefs, campaigns and one-off activities with specific targets. Temporary collaborations with hard hitting and successful outcomes.

Gene Marks

Gene Marks – Streetwise Small Business Book Of Lists

 

 

 

 

 

 

 

A peek at the industry and current problems: Small to medium enterprises struggle with their PR strategies due to affordability and time. I spoke to Thomas Aston at VIP Event Butler, a SME based in Shenstone, to talk about his company’s views on PR. OurPR exists to help tackle some of the obstacles that he discusses and provide a solution until they can afford to implement a full time strategy.

The Simple Process the users will go through when using OurPR

The Simple Process the users will go through when using OurPR

Examples of briefs that might be posted on OurPR:

  • Increase in local press coverage for a lighting company that want to increase their local awareness and sales. 
  • Help with the end to end PR work for a big beauty event and campaign held by a beauty salon chain with branches across one region.
  • Campaign pitch to help a local Alcoholics Anonymous service advertise the effects of alcohol to their area/region. Targeting the demographic known to drink most in their area.

OurPR will be a simplistic and easy to navigate website with portals for both SME’s and PR’s. Recruitment agency PR Futures has a great website, but is not a member based service – they source for clients (for a fee) but any PR professional can click apply and send their CV in. OurPR wants to create more of a community feel, by making sure our users feel belonging towards our service and become members, with ratings and feedback on the portal so people can see successes.

Also, media industry job platforms for students such as CreativePool do this very effectively, analysis of this website and practices of similar will be of huge benefit to OurPR.

Strengths of OurPR:

  • The ability to make projects available to a wider online national PR practice base removes distance barriers and time barriers, making it cost effective communication.
  • Making it realistic for graduates and smaller scale public relations to find achievable briefs for them and their clients.
  • As OurPR is an online company – costs are lessened as no office space is needed and running of the company is kept simple. As well as maintenance being low scale.
  • Technology developments – reflects the shift in public relations practice to the internet
  • Easily promoted via pr networks, pr academia, SME networks and both PR and SME social media.
  • More focused than overall job websites such as MediaArgh– sector specific work.
  • Don’t charge cost for pr sourcing (whereas examples such as PR Futures recruitment do).
  • First six months of membership and usage for free.

Weaknesses of OurPR: 

  • Already a large existing base of PR recruitment agencies.
  • Already a number of reputable media and creative industry job advertising sites.
  • May not attract older generation public relations professionals that are not to technology savvy. Professionals over 60 years of age are 24% of consultancy/agency PR and 29% of freelance PR professionals, CIPR survey).
  • Membership fee after six months – might deter people if costs involved.
  • Funds needed to set up initial website and run the admin.

The aim and next steps:

To make sure OurPR moves forward, the plan is to deepen the research and plan on how we will get the message to the right people, then competitor website analysis and the design of the strongest brand identity and messaging before the launch.

We will utilise the physical networks in the UK for SME’s and PR and build up databases of the target markets for our brand.

  • Soon to be PR graduates
  • Recent PR graduates
  • Freelance PR consultants
  • Small consultancy PR companies
  • Unemployed PR professionals
  • Freelance service providers and business owners
  • Individual skills people
  • SME’s

Finally – the aims are to create a long term business plan which includes the start of membership fees and the possibility of advertising revenue from other services that can be outsourced by SME’s such as printing services, business card companies, corporate film and business/product photography for example.

I hope you have enjoyed the OurPR idea, I welcome feedback and any suggestions that you might have to help to make this venture the best it can be!

Please contact me via:

Email

Twitter

LinkedIn 

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Into the Future 2014

On Friday 9th May, Birmingham City University’s second year media students conducted their Into the Future event.

On the same day as the Birmingham Made Me Job Fair, over 200 students (including myself) presented themselves and their media skills to the public and professionals at Millennium Point. The media careers and networking event also included talks from industry professionals who discussed the future of the media landscape. 

After taking a selfie of herself with all of the students, Beverley Nielsen, Director of employer engagement at Birmingham City University and the lady behind Idea Birmingham and Birmingham Made Me, opened the event by talking about the history of the city, its industrial roots and the concepts behind the first ever Birmingham Made Me Jobs Fair.

Her speech focused upon encouraging the knowledge of Birmingham and its business assets and helping to find ways that people in Birmingham can showcase the different sectors across the city.

Beverley then excitingly introduced the first of four guest speakers, Phil Riley from Orion Media. Orion Media are the company behind Gem Radio and Free Radio across the midlands.

Phil riley

Phil Riley – Orion Media

Phil talked about three things, the things that he believes to be of huge importance, the wider issues facing radio and the future of radio:

1. Platforms

2. Regulations

3. Talent and content

“The need to be a multi media professional is there, you can’t just sit behind a mic now, you’ve got to do more than just be a presenter”

The main message that I took from Phil’s speech was that the rate of change in the industry is very high, that adaptation is vital to the success of the media.

The next guest speaker was Selena Brown from Little Miss Creative. As a former media (BA and MA) student at Birmingham City University, Selina spoke on a level that all people in the audience would understand and presenter the highlights of her wonderful journey to where she is today, Founder and CEO of Little Miss Creative, a company that  provides creative workshops and events to young women in Birmingham. 

Selina Brown

Selina Brown – LMC

Selina was inspiring, full of energy and really captured the minds of the people in the room – creativity and being yourself being at the heart of her messages.

“Aim for excellence”

Throughout the day there were slots for students to showcase themselves through the presentation of their individually designed portfolio poster. This gave them a chance to talk to people about their theoretical ideas for their third year dissertation, and also to discuss their skills and work experience.

Sophie Drake and professional portfolio

Sophie Drake – Professional portfolio poster

Download my poster here: My professional portfolio poster

Another feature of the event saw 9 student speakers, including myself, and we were all tasked with discussing ourselves and our personal development, as well as touching upon topics. My topics were social media, consultancy and public relations.

Speaking at the event

Myself and fellow speakers Emily Brammeier and Jodie Neville

Download my presentation for my speech here: Sophie Drake presentation for speaking

Guest speakers for the afternoon included: Jason MacKenzie from We Are Liquid, Richard Battye from River Studio, and Annette Naudin and Caroline Thorley from Birmingham City University.

Jason MacKenzie, from public relations company We Are Liquid, outlined the confusion surrounding the definition of public relations and tried to make some sense of it.

Jason MacKenzie, We Are Liquid

Jason MacKenzie, We Are Liquid

“PR professionals, we want to be respected professionally” – Jason believes that as public relations professionals, we are insecure about our field and this is one of the main problems facing the industry.

He captured the audience, even those who are not focused on public relations, with his enthusiasm and interesting insights on the public relations field.

His main prediction and suggestion for the future of the field would be the increased leading from the industry bodies, giving them more of an influence on the practices and the changes set to happen.

Richard Battye, the photographer behind River Studio, “shoots people for a living”. His presentation highlighted some key developments in the industry of photography and as he has been a photographer for 24 years he has been there throughout each one of them and emerged out of the other side.

“If I could hear myself talking about photography now, my old self would have no idea what I was talking about, it’s another language”

– Move from dark room/film to digital

– Improvements in post processing software

– Freelance photographers – demands on certain equipment and restraints on the practice that can be a huge task during shoots.

Annette Naudin talked about the Future of Media Entrepreneurship, developments in the approaches to the media industry and opportunities available to students to do so. Followed by Caroline Thorley, who discussed the Job Prospects and Careers Events that occur at Birmingham City University for students to get involved in.

Into the Future closed with a final slot for the remaining students to showcase their poster presentations.

 

The event was a great success, a thriving environment at which all of the students had the opportunity to present themselves in a professional way. If the skills and professionalism is anything to go by, the future of the media world looks hugely promising, and I cannot wait to be a part of it.