It’s a funny little word ‘media’. A simple term that is usually thrown around without a second thought, but as an undergraduate of media and communications I have learnt a key message, that it’s inevitable and undeniable complexity cannot be ignored by any one of us.
Each and every consumer across the world experiences the ‘media’ in a unique way and makes it their very own, and that is why I am in complete and unequivocal love with it.
Traditional forms of media, television, radio and newspaper (the big players of the olden days) didn’t have much competition as the platforms were limited. Everybody used to watch those few channels, listen to those few stations and read those few sheets. That was all they had… no breadth or depth of wonderful technology.
Now have a think about what you have at your fingertips. Every morning from waking up until bedtime…What apps do you check? Who do you speak to and how? Do you listen? Watch? Share, like or play? How do you record your life?
Everybody, everything and every taste has a producer to cater for it. For every gap in the market there is someone working on it, it’s this exciting fact that creates the desire to be that person figuring it out and creating the next big thing.
I have realised my previous obliviousness, my juvenile understanding and lack of consciousness about pretty much everything going on around me which generally involves the some form of the media. Studying this degree has opened up my understanding of the past, present and future of the media, and within that the future of communications, something that us humans must all do to survive.
Two years in and it is now second nature for me to question it all. Why is Coca Cola putting names on bottles? How does Justin Bieber deal with bad press (let’s face it there’s a lot of it….)? How is skin perfected on that picture? How are the people behind each company, however small, building Each media student has a completely different experience and asks completely different questions. I’m making my degree mine, moulding my own end result that nobody else will have.
The beauty is the choice and freedom. Learn and try photography, music industries, events or journalism and find your passion. The sheer volume of things you can experiment with will give you the drive to show the world what you can create, write and achieve. You will speak in front of people and sell yourself and your work.
Theory isn’t ‘war and peace’…it’s around my interests and the things I want to research. I can delve in to the representation of celebrity in David LaChappelle’s work or compare two public relations campaigns and their messages.
Adaptation and evolution are two words I associate with my media degree, not a mickey mouse subject or an easy ride, technical and practical industry focused development is what we learn, its hardly easy! As well as embracing the constant change and keeping up with the fastest paced sector of our age.
I get to meet the people that have succeeded before me and be one of the people behind the next phase of the biggest creative sector of our century. I’m using my weird creativity to fuel the next generation because it’s not just about becoming employable and spending £8,500 each year on a piece of paper. You learn to love what you do and put your signature into your work.
Not only that but being in the second city, known for its industrial and technical development and with an increasingly up and coming future is more than a little bit exciting.
Innovation. You could wait for it or you could be a part of it.